I’ve worked across healthcare, entertainment, and finance — building enrollment platforms, subscription entertainment tools, and enterprise-level financial systems. My experience spans both design agencies and large organizations, giving me a grounded understanding of how teams align, ship, and scale complex products.
I design structures that simplify complexity and make experiences more dependable. My work blends visual craft, UX strategy, and system architecture to create pattern libraries, documentation frameworks, and governance models that help teams move faster and stay aligned.
I’m currently exploring how automation and AI can support system design by removing repetitive overhead and creating more space for thoughtful work.
I can help you with:
• UX Strategy and Product Thinking
• Interaction Design
• Design Systems and Pattern Libraries
• System Architecture and Documentation
• Visual Design and Art Direction
My process
01 - Understand the Problem and Align
on Outcome
I start by meeting with stakeholders to understand the challenge, the goals, and the friction users face. I document constraints, uncover gaps, and define measurable outcomes so decisions stay focused and grounded.
02 - immerse in User Understanding
I identify the core audiences and run targeted research to understand behaviors, workflows, and pain points. I translate insights into problem statements and opportunity areas that guide the entire product direction.
03 - Define Vision, Principles, and Scope
I identify the core audiences and run targeted research to understand behaviors, workflows, and pain points. I translate insights into problem statements and opportunity areas that guide the entire product direction.
04 - Explore, Model, and Prototype
I map the system architecture, build low fidelity explorations, and develop interactive prototypes. This helps validate ideas early and refine flows, hierarchy, and interactions before any build begins
05 - Build with Teams, Document, and Govern
I collaborate closely with engineering, content, brand, and accessibility teams to deliver patterns and flows that are build ready. I create documentation, responsive specs, and governance models that ensure consistency and speed.
06 - Measure, Improve, and Scale
After launch I evaluate performance against the original outcomes. I refine patterns, optimize workflows, and scale learnings back into the design system so the work continues to grow stronger over time.